BACKGROUND/INTRODUCTION- Ted Talks are a well-known and well-established brand. Best known for their inspiring speeches and authoritative...

BACKGROUND/INTRODUCTION- Lowe’s: we all know them from their billboards or catchy commercials with that slogan we all know by heart-...

BACKGROUND/INTRODUCTION- Lowe’s: we all know them from their billboards or catchy commercials with that slogan we all know by heart-...

BACKGROUND/INTRODUCTION- CLIF, a company which sells energy bars and other products for adventure seekers, has established a brand that...

Chevrolet created a campaign called Purple your Profile to raise awareness for Cancer with the American Cancer Society. Their campaign...